Super Free needed a partner to build a new games pipeline while sustaining LiveOps and infrastructure through a leadership transition.
Set up a new games pipeline and managed LiveOps with end-to-end ownership of design, development, and infrastructure.
Unlocked market-ready games, improved KPIs across top titles, and cut backend costs by up to 40%.
What impressed me most about Tintash is their strong work ethic, attention to detail, and commitment to delivering high-quality results quickly. They consistently balanced speed with precision and were always willing to adapt to our evolving needs.
Tintash has successfully launched multiple new game prototypes and delivered key feature updates, resulting in improved retention and increased event engagement. The team manages projects effectively, communicates clearly, and delivers most milestones on time. They adapt quickly to feedback.
Chen Yang
VP of Product, Super Free
Super Free, a leading publisher in the casual gaming space known for its popular word puzzle titles, was looking to expand its portfolio with fresh, high-performing games to stay competitive in an increasingly crowded market. To achieve this, they needed a sustainable new games pipeline - one that supported rapid idea generation, development, and market testing.
Super Free's core leadership team had transitioned to a new venture, leaving a critical gap in ownership of ongoing operations and product development. This created an urgent need for a trusted partner who could not only accelerate new game development but also manage the LiveOps pipeline for major titles without disruption.
The challenges included:
- Establishing a new games pipeline from scratch, with full execution from design to launch.
- Managing LiveOps for existing portfolio titles (including top performers) to sustain and improve player retention and monetization.
- Taking full ownership of engineering infrastructure to ensure smooth development, deployment, and scaling.
- Quickly absorbing Super Free's technical processes and complex legacy codebase, while still shipping meaningful updates on tight sprint cycles.
We deployed two dedicated squads to meet Super Free's needs: one focused on building new games and the other on managing LiveOps for existing titles.
New Game Pipeline: Our product team led the entire process from ideation to MVP launch, delivering multiple polished market-ready MVPs in the casual word puzzle genre. Key focus was to integrate a deep meta layer around a simple core mechanic, designed to extend retention and replayability.
LiveOps and Portfolio Management: For high-traffic titles, including those reaching 300K DAU, we ran LiveOps with a fully data-driven approach. This included analyzing player pain points, designing impactful features, iterating quickly, and tracking post-launch results.
Key contributions included:
- Meta Progression Enhancements: Built polished animations, clean UX, and frictionless onboarding - leading to significantly higher player interaction compared to similar games.
- Competitive Events & Features: Rolled out engaging LiveOps content such as competitive events, which boosted retention and session frequency.
- Backend Cost Optimization: Reduced AWS EC2 hosting costs by up to 40% through right-sizing instances and implementing auto-scaling - while maintaining performance.
- Store Compliance: Maintained SDK updates and ensured store compliance across the full portfolio, safeguarding monetization and smooth releases.
Throughout, our squads operated cross-functionally - spanning art and game design, development, backend, DevOps, and QA - while balancing rapid experimentation with technical stability on a fragile legacy codebase. This ownership ensured continuity, faster iteration, and measurable impact across SuperFree's portfolio.
- Monetization & Engagement Uplift: Delivered measurable improvements in KPIs across high-traffic titles through competitive events, polished meta features, and refined onboarding experiences—all while executing LiveOps roadmaps on time.
- Backend Cost Savings: Optimized infrastructure with right-sizing and auto-scaling, achieving up to 40% reduction in backend hosting costs while maintaining performance.
- Hands-Off Engineering & Storefront Management: Took full ownership of engineering infrastructure (Unity, backend, DevOps) and storefront operations, ensuring operational continuity and allowing the client to focus on growth.
- New Games Pipeline: Built a repeatable process for new game development, resulting in multiple MVPs that consistently met key performance benchmarks and were ready for production.
